Deb Mukherjee

Founder exploring Gen AI × Data × Churn

LinkedIn X Email Writing

I'm a founder exploring hard problems at the intersection of Gen AI, data infrastructure, and customer retention. Currently at ODF, previously at The Residency (Sam Altman's hacker house).

Before this, I was the founding Head of Growth at Numeral (YC23), where I scaled the company to $3.2M ARR in 12 months, consistently generating $500k in monthly pipeline revenue through organic channels alone.

I've spent ~10 years building growth engines for SaaS and AI companies across 7 industries—from ecommerce enablement to fintech to developer tools. I understand how to take products from zero to initial traction without burning cash.

Numeral (YC23)

Jun 2023 - Jul 2024 • Founding Head of Growth

Numeral is the most comprehensive sales tax solution for ecommerce stores. I joined as the first growth hire and built the entire organic growth machine from the ground up.

$3.2M
ARR in first 12 months
$500k
Monthly pipeline (organic)
12+
Agency partnerships in <30 days

What I built:

  • Organic acquisition engine (SEO, content, partnerships) that generated consistent pipeline
  • Agency partner program from scratch—scaled to 12+ partnerships in under a month
  • Brand positioning that made Numeral the default choice for ecommerce sales tax
  • Repeatable systems for demand generation without paid advertising

Earlier

Staytuned

Head of Growth • Mar 2022 - May 2023

Led growth for a portfolio of 10+ Shopify apps. Drove 30% revenue growth y-o-y, launched 5 new properties, decreased customer acquisition costs by 80%.

Wonderment

Head of Marketing • Aug 2021 - Feb 2022

First marketing hire. Built marketing from zero, launched agency partner program, onboarded top DTC agencies (CTC, Structured, Hawke Media).

DelightChat

Founding Head of Growth • Sep 2020 - Sep 2021

Scaled from 0 to 100 paying customers in 12 months through programmatic SEO and bottom-funnel content strategy.

Earlier roles

2016 - 2020

Growth and marketing leadership at Open Financial, SciSpace, and various B2B SaaS companies as a consultant.

Writing

What I'm exploring

I'm currently building in the Gen AI and data infrastructure space, focused on customer retention and churn prevention. If you're an investor interested in this space, or a technical cofounder looking to build something meaningful, I'd love to connect.

Reach me at debgotwired@gmail.com or on LinkedIn.